Se llama José Luis Prada Méndez, pero pregunte siempre por Prada. Lo han llamado loco muchas veces, tantas como han augurado que sus sueños no iban a triunfar. Más tarde corrigieron el adjetivo y lo cambiaron por “profeta”.

Hecho a sí mismo, este culo inquieto y viajero impenitente desde muy joven, tuvo claro que en El Bierzo había productos increíbles pero infravalorados, en los que valía la pena creer si se hacía desde la autenticidad y la honestidad.

And that is what he decided to dedicate his life to, setting an example with his know-how and preaching a defence of the El Bierzo region that gained more and more followers as they saw the results of that honesty combined with hard work.

What the land offers must be transformed in the way it deserves and gain added value for those who live off of it: only then will the highest quality be maintained.

From artisan preserves to El Bierzo wine, through fine dining and accommodations or wine tourism, in which he was a pioneer in El Bierzo, everything that Prada undertakes has its own particular stamp and the stated goal of being the best-in-show.

The secret? Well, Prada burns the midnight oil.